About us

We are a new clothing brand providing high quality men’s t-shirts online, with an emphasis on fit and style using quality fabrics at a reasonable price. Our premium t-shirts are enzyme washed during manufacturing for a unique soft-hand feel to ensure a premium finish with all our products. We also work with local businesses to help produce our products with the screen printing of our t-shirt and the embroidery of our sweatshirts. We do this because we acknowledge the tremendous risk and challenges inherent to starting your own business, whilst it also allows us to be more hands on in the process and be there first hand.

As we are just starting out, we have launched with only a few products from our range to test the market, until we are more experienced with business operations and understand what clothing/designs people like from our line. This also means that we currently have low quantities of stock for all clothing. We are always open to feedback from our customers so that we can improve the value that we are providing. In the near future we will be launching more products from our range once we are more established.  

In ancient Greek ‘ARETE’ means excellence of any kind. The meaning also revolves around the fulfilment of purpose or function; the act of living up to one’s full potential. This name was chosen as the meaning really resonated with us, like many people, we have struggled with finding our own purpose and living up to our full potential. Using this name we aim to spread a positive message to people and to help people look and feel better about themselves.

The person of ARETE is of the highest effectiveness; they use all their faculties—strength, bravery, and wit—to achieve real results. This is what we want the brand to stand for with its core values but to also try to pass down these values and encourage them onto our consumers.